2nd week ended

Week 2 has ended and we got the results as follows Clicks-131, Impressions-131,976 CTR-0.10%. Our team had a meeting today and made some changes to the budget as in added more budget to well performing keywords and deleted some which are not effective. Tomorrow is the day for all the presentations and our group would be the only group presenting with only 2 weeks results. A bit nervous to be frank, but hopefully everything will goes smooth.

Week-2

The second week of our campaign is looking good...we are receiving more clicks than last week, thanks to Mona, Chen, and Ella who made some effective changes on Sunday...At the moment, we do not want to change any ad words in the campaign as it goes back to reviewing stage...So we will just play around with budget for the time being until our meeting this coming Sunday...

Hard working Sunday

On Sunday, 9th of May, our group had a meeting and made the following changes...
1 We found some problems in our campaigns and Ad groups. Some Ad groups just did not match their campaign.
So we change the campaign from Northbridge Asian tours to Asian grocer tours, and made some editing on 2 Ad groups.

2 Change location
The campaign of Singapore performed well this week, we believe the location of other campaigns should be more widely.

3 Budget
increase the budget of each keyword to ensure the clicks

4 We reduced and changed some useless keywords, the total keywords are 12 now

5th day!

Our campaign is up and running and we received the least clicks today since the campaign started. It may be due to the weekend, however we will find out if it is due to some changes of the settings.

Clicks!

Finally our campaigns have started working on 3.5.10 and we had 17 clicks on the first day, 16 clicks yesterday and 13 clicks today. I am very glad about this and I am sure this motivated our team and it will take us back on the road. :)

Team Revival

We just received an email from Google saying that the reviewing week for our ads will not be counted, which is the news we all are hoping for. As soon as I finish posting this blog, I will be working on ours ads in order get them working . Now that everything is going back into places, the only thing we need to do is to put in some relentless effort which I am willing to do and I am sure that my team members will not hesitate to do so.

Approved!!!

Today at 8:17pm, we all received an email from Google saying that our ads have been approved to run on Google. It was a fantastic news for our group and our lecturer Dr.Peter Ling as all of us were starting to get extremely worried about our campaign since our ads are not working. However, we can not conclude our happiness at this point since our ads are not actually displaying yet. We are assuming that it is budget problem and we are trying to solve it as soon as possible. My team member Chen is solving this problem as I am posting this and if she did not accomplish, we all will tackle it together when we meet on Thursday. Another big factor which is causing us to worry is time period of the campaign that Google will allow us to run the campaign. Since the actual campaign started on 19th on April and our ads are not approved until today, our lecturer Peter requested Google to extend our campaign one more week. This is a major concern for our team because we believe that this one week period can affect our campaign results to a substantial extent. Hopefully everything will goes through and as our lecturer Peter said "Keep our fingers crossed".